You have a landing page that is not
As a marketer you spare no effort to maximise the ROI of your email campaigns: customisation, call-to-action, profiling, A/B split tests, frequency, responsive programming… and yet your email's landing page is all too often overlooked.
The first impression after the click is just as important as that of your email. If your website is not adapted to mobile devices then 40% of your email marketing efforts are wasted.
You can solve this problem by creating a temporary responsive landing page (a one-pager) where the reader can get in touch or can find more details. If your landing page is already responsive, then you may have to adapt the content.
Mobile North has a to-the-point approach for maximum conversion, whereby the reader knows exactly what is expected from him. The emphasis is on graphic consistency, easy reading and compatibility with smartphones.